Entries by Swanson

Search Engine Optimization for Your Website

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SEO, search engine optimization and Internet marketing…all of these terms are now common place terms with business owners that know nothing about any of it. They just know that they need it if they’re going to expand their business online and generate more leads and sales from their website(s), which is exactly what their website should be doing—working for you while you focus on the important operational aspects of your organization. Search engine optimization and Internet marketing are tasks best handled by a professional or by a team of professionals.

Search Engine Marketing Using Local Directories

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It’s always a good idea to hire a professional search engine optimization company that can get you listed on the first page of Google for local search results, but there are some things that you can do as a business owner to increase your rankings in the search engines. Local directories such as CitySearch.com, Merchant Circle, Yelp.com, Google Places and many others that perform well in local search results are a good way to obtain better search results for your company.

Adding Content to Your Website Regularly

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There’s really no reason why you should not be updating your website at least once a week! Even if you have a webmaster or a professional web design company that does not work for you directly on your staff, there are easy ways through online content management systems such as WordPress and Joomla! for you to manage your own content online right on your website. Don’t setup an external blog where your updated content is separate from your website. The content needs to be ON your website.

Brain Development by Juggling, Part 2

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Brain Fitness Strategies offers a drug-free solution to overcoming learning disabilities in young children, teenagers, and even adults. Attention Deficit Disorder (ADD / ADHD) is a term few people haven’t heard of, and it’s been around long enough for grown-ups well into adulthood to suffer at the hand of ADD and many other learning disabilities. We learn to cope, we work around it, and we take drugs; that’s just what we do, right?

Website Testing for More Revenue

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In the last year, here in Tulsa, WalMart has been moving some stuff around. Okay, they’ve moved everything around! The entire layout of the store has changed. The groceries are still on the same side and the retail remains on the left side of the store, but all of the isles are different. You could almost feel the frustration in everyone’s tone while they searched isles and couldn’t find what they were looking for. WalMart had a reason for doing what they did — I hope! I can only imagine how much time and research dollars went into setting new goals, testing and exploring new layouts

Brain Development by Juggling, Part 1

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So I have this client, Brain Fitness Strategies. The story of the husband from this husband and wife team is truly incredible. In a nutshell, he never learned how to read in grade school, and made it all the way to college and could not so much as read a restaurant menu without Susan’s (his wife) help. As an adult, Paul Phariss began juggling and performing Rhythmic Movement Training, and in as little as 6 months, began reading on his own with the use of phonics that he had remembered from school long ago. Tulsa Web Design Firm videoed a teaching seminar on October 16, 2010, and from the seminar, I extracted the first part of the video where Paul talks a little bit about how his life was changed.

Shift Happens: SEO Alone is not Enough

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I have a high respect for the people at websitemagazine.com – they provide timely information regarding SEO and web design, and it’s how I stay current on upcoming technologies that we (as quickly as we can) implement into new projects, and do our best to educate existing clients on how new and developing methods to improve local search can help them. Below is an article that they produced in the July 2010 issue that is perfect for our target market: the medium-size business owner that knows SEO and social media are important, but isn’t sure how to make it work for them on the ever changing World Wide Web.

How to Find a Good Media-Marketing Company

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What things should you, as a business owner, look for in a company that has promised you online success? With our economy the way that it is, business owners have to get smarter and look for this type of help when it’s not feasible to have someone in house do it all (which would be ideal). So what do you look for? There are many talented 1-man shows out there that know what they are doing, and there are large firms that can do the very same.

Internet Marketing for Your Business

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Why do you have a website? If your primary reason for having a website is simply because your competitors have a website and you feel like not having one will hurt your business, then I’m willing to bet that you haven’t updated your website in weeks or even months. Mr. Business Owner, this is doing you more harm than good. Your website is a sales tool, and quite frankly, one of the most powerful ones that you’ll ever have. Gone are the days of having a website and not updating it for weeks and months.  Not OKAY! You may not see this because you are still thinking about the good ‘old days of direct mail marketing where you got a 4% return one year on a direct mail piece that you really liked.

What a Medium Size Business Should Know aAbout Advertising Online

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Many small businesses do not have an advertising budget for what I believe to be a few reasons. It’s not that they don’t advertise, but they just don’t know how much they should spend on advertising and online marketing. The sad truth is that in order to go from a small business to a medium sized business, you’ve got to have some knowledge of these things. In order for you to be a successful medium size business that outperforms your competitors, you’ve got to know exactly how much you can spend, and how much you should spend.