Entries by Swanson

Overcoming an all too Common Content Development Block

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Why is it so hard to sit down in front of a blank screen and write an article to upload to the website? Your heart rate speeds up, your palms get sweaty, you can think of a million other things to do at that moment instead of sitting there feeling this way. Yet, we can discuss and debate the benefits of our service till the person we’re talking to has to fake a heart attack just to excuse them from the conversation. It a hard thing to brainstorm ideas. To write, speak, or perform in front of a computer or camera is unproductive and time-consuming.

Using Long Tail and Short Tail Keywords when Blogging

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When writing your posts around predetermined keywords and phrases, remember to use long-tail keywords for better search traffic to your website or post. For example, on a post about IT content relating to “Data Recovery,” instead of using “Data Recovery” for the title of the post, since you have an opportunity to use a valuable local search phrase in a title and file name, “Oklahoma Computer Data Recovery” would be ideal and more likely to become a search term by a consumer than the shorter keyword.

Online Video to Promote Your Site

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Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from video ad network BrightRoll. More than 50 percent of the agency executives who participated in the study indicated that online video was the most effective form of advertising, and 83 percent said they were getting more value for their video advertising spend in early 2010 than the previous year.

Paid Search Vs. Organic Search Results

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What’s the difference?  I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are. You know what paid search results are….they are the ones that no one clicks on LOL! I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser. Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed.

Social Media Marketing Tulsa

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I must admit that I was slow to jump into social media. A large part of me didn’t want to reconnect with my past – I knew that if I did get into it, I would purposefully use it as a tool and not a time waster. It wasn’t long before it proved to be a very effective way for me to be in front of thousands of people that would probably never Google us or go to our website. Social media marketing is all about finding ways to bring content directly to the end user instead of finding ways to get them to search for it or solely relying upon people that would look for you anyway.

More Businesses Going Digital in 2010?

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The next trend in corporate marketing is going to be relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report from the Chief Marketing Officer Council. Continuing to build online awareness and generating higher digital demand were the top initiatives reported for 2010 by the global affinity network of […]

Social Media Replacing E-Mail?

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You’ll have to decide for yourself, but in the world that we live in, a short pencil is better than a long memory. There are so many moving parts to how we communicate and perform our duties behind our desks, etc., that having a record of the conversations that you have with clients, coworkers, and friends is invaluable – especially when it can fit in your pocket on your mobile device.