Launching a website without actively marketing it properly (and professionally) is like buying a new car, never putting gas in it, and then complaining that it doesn’t work. Search Engine Optimization is the foundation, the bedrock of online marketing. It is the foundation of all Internet marketing.
Developing a website entails much more than just throwing some files on the server and invoicing the client.
The Internet Professional The Internet has come a long way in the little over a decade it’s been part of daily life. Not only do some 25% of the world’s population now have ‘net access [Internet World Stats, June 2009], but it’s easier than ever for those users to contribute to the Web rather than […]
I am reading a new book called Groundswell (pronounced ground – swell). The book is how to win in a world that has been transformed by social technologies. Social technologies, as the term implies, does not imply what you would think; at least not what I thought it implied. Being the technical person that I […]
I am at the doctor’s office getting my eyes checked & hopefully will be getting a new pair of glasses because I spend my time making a living in front of a computer which probably isn’t the best thing to maintain good vision. Maybe there is some truth to what our parents told us when […]
Clients ask me all the time how their money can best be spent among print, radio, television, internet, direct mail, etc. Since I find myself primarily staying busy doing web design and internet marketing, my answer is usually the same: stay away from print advertising in local newspapers and put the money to work for […]
In the last installment that we posted on desktop publishing back on September 6th, we mentioned some do’s and don’ts for those of you wanting to get some designs done in house (from your own office) without hiring a professional graphic artist or designer. Although we recommend that your marketing efforts be developed professionally, we […]
From time to time, we’ll run across a client or two that wants to be able to produce some designs from their own office without utilizing the services of a professional media or graphics design firm. Many people have Microsoft Publisher, and while it is never recommended to use Publisher to produce professional print pieces […]
There are a countless number of companies that promise top 10 or even top 5 placement in the search engines and larger indexes such as Google, MSN, Yahoo, etc. if you pay them “x” amount of dollars. Let me dispel this myth: no one can promise and deliver those types of results. Don’t get me […]
