Content Equals Money
When it comes to organic search results, content truly is king. SEO or search engine optimization is simply creating engaging content to rank well in natural search results based the originality of the content, and the relevance to the search query. Google has two kinds of search results, Ad Words (or paid results) which are little more than a paid advertisement and natural or organic results. Organic search results happen as a result of search engine optimization based on the popularity and common usage of the content on that page or post.