Broken Arrow Sandblasting

Search Engine Marketing Using Local Directories

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It’s always a good idea to hire a professional search engine optimization company that can get you listed on the first page of Google for local search results, but there are some things that you can do as a business owner to increase your rankings in the search engines. Local directories such as CitySearch.com, Merchant Circle, Yelp.com, Google Places and many others that perform well in local search results are a good way to obtain better search results for your company.

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More Businesses Going Digital in 2010?

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Business Makeover

The next trend in corporate marketing is going to be relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report from the Chief Marketing Officer Council. Continuing to build online awareness and generating higher digital demand were the top initiatives reported for 2010 by the global affinity network of senior marketers.

Nearly half of the members surveyed (46%) reported that their companies are presently undergoing a “digital marketing makeover” or will be sometime in 2010. Fifty-eight percent said they were going to train and develop existing staff specifically in this area, and 36 percent expect to hire new talent with digital marketing skills. Forty percent of corporate marketers will be adding or expanding their support from agencies that specialize in digital marketing while an all-time low eight percent plan to conduct advertising agency reviews. Read more