Modern Search Engine Optimization Practices

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Among the many evolving technologies and tools for web professionals that is also the most neglected is search engine optimization. Popular search engines such as Google and Yahoo! are constantly changing the algorithms that bring consumers the most relevant search results because the technology is still fairly new and evolving. Consumers have been relying on search engines for only a few years, so it makes sense that the technology behind it will only get better and more advanced, unlike the soon-to-be-extinct phonebook.

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Search Engine Optimization Company Scam

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There has been an SEO service scam going on for well over a year now that I have noticed. It doesn’t seem to be going away, so this post is to educate business owners and non-profit organizations that have a presence online and need to do something about search engine optimization regarding their website, but are not sure how to move forward knowing they are making the right decision. After all, money doesn’t come cheap these days, and you want to make good decisions with your advertising budget.

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Tulsa Search Engine Optimization

Search Engine Optimization for Your Website

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SEO, search engine optimization and Internet marketing…all of these terms are now common place terms with business owners that know nothing about any of it. They just know that they need it if they’re going to expand their business online and generate more leads and sales from their website(s), which is exactly what their website should be doing—working for you while you focus on the important operational aspects of your organization. Search engine optimization and Internet marketing are tasks best handled by a professional or by a team of professionals.

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SEO Process

Shift Happens: SEO Alone is not Enough

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I have a high respect for the people at websitemagazine.com – they provide timely information regarding SEO and web design, and it’s how I stay current on upcoming technologies that we (as quickly as we can) implement into new projects, and do our best to educate existing clients on how new and developing methods to improve local search can help them. Below is an article that they produced in the July 2010 issue that is perfect for our target market: the medium-size business owner that knows SEO and social media are important, but isn’t sure how to make it work for them on the ever changing World Wide Web.

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Paid Search Vs. Organic Search Results

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What’s the difference?  I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are. You know what paid search results are….they are the ones that no one clicks on LOL! I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser. Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed.

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More Businesses Going Digital in 2010?

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Business Makeover

The next trend in corporate marketing is going to be relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report from the Chief Marketing Officer Council. Continuing to build online awareness and generating higher digital demand were the top initiatives reported for 2010 by the global affinity network of senior marketers.

Nearly half of the members surveyed (46%) reported that their companies are presently undergoing a “digital marketing makeover” or will be sometime in 2010. Fifty-eight percent said they were going to train and develop existing staff specifically in this area, and 36 percent expect to hire new talent with digital marketing skills. Forty percent of corporate marketers will be adding or expanding their support from agencies that specialize in digital marketing while an all-time low eight percent plan to conduct advertising agency reviews. Read more

Your Homepage No Longer Does the Heavy Lifting

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Gone are the days of the homepage. True, every website has one, but the days when website owners expect their homepage to do all the heavy lifting are gone.

Thanks to the evolving science of search, the search engines have made our lives easier by providing the consumer with relevant search results for specific keyword queries. Visitors now stream directly into websites via side doors and back doors. They can magically teleport into a website without ever seeing the homepage; they are practically flying through the windows to land directly where they want to be.

For a consumer looking for a specific product or service, this is fantastic, but for site owners and operators, the importance of optimizing each and every individual page you would potentially want a searcher to visit is magnified considerably. When visitors can enter a site and land anywhere, there are brand implications. If it’s not immediately apparent where they are, and why, they might not stick around. The same thought and energy you put into the homepage of the site to brand the product or company must be put into each page that you intend to be searchable for the consumers that you want to be on your site. Read more

Tulsa SEO & Internet Marketing

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Search Engine Optimization is the foundation, the bedrock of online marketing. It is the foundation of all Internet marketing.

Launching a website without actively marketing it properly (and professionally) is like buying a new car, never putting gas in it, and then complaining that it doesn’t work. The potential for leads and sales certainly exists, but without some direct focus on Search Engine Optimization and Internet marketing, you’ll never see those leads.

You see, search engines have taught consumers how to search. They have redefined how people shop and find the services that you offer. And when someone types a keyword into the search box and presses that search button, there are only two possible outcomes:

  1. They will find you.
  2. They will find your competitors.

You can’t afford to allow your competitors to hog all of the search results in Google, Bing, or Yahoo while you spend advertising dollars on avenues that cannot justify a positive return on investment. Read more

Web Developers Stand Up

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While eating some chocolate donuts this morning with my son, it dawned on me that each miniature donut was identical.  All the same size, shape, taste, etc.  I thought to myself, “what if all web content developers put ample, and equal time on each web project dedicated to search engine optimization for the site?”  Well, it would definitely make the fight to get on Google’s first page much more difficult.  The content online everywhere would be so relevant and the searches would be so close together in similarity that one listing would not stand head and shoulders above the other searched results, as it does now.

Well, the truth is, most web designers do just that – they design websites.  Developing a website entails much more than just throwing some files on the server and invoicing the client.  Proper SEO practices are not followed by all.  One firm that we took over a website at the request of the client put together a really nice site, but even after it was launched for over a month, there were no title tags, no descriptions or key words; just nothing but some text and some graphics.  When I asked him why they didn’t do any of it, his reply was, “We kinda ran out of time.”  2 weeks after we optimized the site, it was all over the first page of Google and the other major indexes.  That company is no longer in business. Read more

The Internet Professional

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The Internet Professional

The Internet has come a long way in the little over a decade it’s been part of daily life. Not only do some 25% of the world’s population now have ‘net access [Internet World Stats, June 2009], but it’s easier than ever for those users to contribute to the Web rather than just passively consuming its content.

Only recently the field of Web design emerged as a hot new profession. Every business wanted a presence on the Web, and in the days of the dotcom bubble investors were lining up to throw money at Web startups. Someone had to build those sites, and that someone was the Web designer.

The profession lost its sparkle after the 2000 crash left too many Web designers chasing too few jobs. But the technology that’s arrived since has virtually killed Web design. That technology includes blogs, social networks, cell phones and everything else that allows anyone to establish a fancy Web presence with just a few clicks and update it just by typing in a box. Read more