The Internet Professional
The Internet Professional
The Internet has come a long way in the little over a decade it’s been part of daily life. Not only do some 25% of the world’s population now have ‘net access [Internet World Stats, June 2009], but it’s easier than ever for those users to contribute to the Web rather than just passively consuming its content.
Only recently the field of Web design emerged as a hot new profession. Every business wanted a presence on the Web, and in the days of the dotcom bubble investors were lining up to throw money at Web startups. Someone had to build those sites, and that someone was the Web designer.
The profession lost its sparkle after the 2000 crash left too many Web designers chasing too few jobs. But the technology that’s arrived since has virtually killed Web design. That technology includes blogs, social networks, cell phones and everything else that allows anyone to establish a fancy Web presence with just a few clicks and update it just by typing in a box.
These days there’s scarcely a high school student who doesn’t have their own blog or Facebook page complete with flashy design, audio & video.
But all is not lost for former Web designers. Like a phoenix, the occupation has risen from the ashes, transforming itself into the Internet professional. That’s where we (Innovated Media) come in.
Professionals in this field who will succeed must have a deep understanding on the Internet environment and generally specialize in one or more of the following areas:
- Understanding and refining the client needs
- Selecting, modifying or creating the most appropriate technologies to build the site
- Planning the architecture and creating the infrastructure to form the client’s site
- Implementing the decisions to build a platform that the client can maintain
- Designing site-wide usability aspects that enable users to easily find what they are looking for, avoiding loss of traffic through frustration
There are a number of niche areas offering the Internet pro gainful employment, including:
- e-Commerce – building the infrastructure of online shopping including product location, selection and payment processing
- Search engine optimization – modifying sites to maximize free targeted traffic from search engines (this is a big one, and often where most web designers have failed in the past).
The Internet has already revolutionized society, but we have only witnessed the tip of the iceberg. What you need is a full service media company that is rich in knowledge about upcoming technologies and how they can be implemented to bring you and your organization leads and sales.
Contact us today to see how we can help you take the next step towards making your footprint on the Internet a larger one.
