Paid Search Vs. Organic Search Results

What’s the difference?  I think many web content developers and SEO (search engine optimization) professionals assume that our clients know what the difference between paid and organic / natural search results are. You know what paid search results are….they are the ones that no one clicks on LOL! I do sometimes, like maybe 2 times a year, and everything I do I pretty much do in a web browser. Soooo, that leaves the rest of the search results…the ones that are there naturally simply because of the content of the website that is being listed. These natural, or “organic” search results were carefully planted in a garden and no pesticides or steroids of any kind were added throughout the search process. Oh, wait, that’s the other kind of organic. It reminds of the line from “Bee Movie” with Jerry Seinfeld. The bee is told, “it’s organic!” and he responds with, “it’s OURganic!”  (Crickets chirping….chirp….chirp)

So, the place you want to be is in the organic / natural search results not because it’s cheaper by not having to “pay” to be there (dang there is a lot of quotation marks in this post!) but because that’s where everyone clicks when they select from a list of searches. If you are not listed in the organic search results for your targeted keywords, and you are managing your own website, let me help you out: if you could have done it by now, don’t you think it would have happened already?