Shift Happens: SEO Alone is not Enough

I have a high respect for the people at websitemagazine.com – they provide timely information regarding SEO and web design, and it’s how I stay current on upcoming technologies that we (as quickly as we can) implement into new projects, and do our best to educate existing clients on how new and developing methods to improve local search can help them. Below is an article that they produced in the July 2010 issue that is perfect for our target market: the medium-size business owner that knows SEO and social media are important, but isn’t sure how to make it work for them on the ever changing World Wide Web.

Shift Happens: SEO Alone is Not Enough:

When it comes to search engine optimization (SEO), one truth is everlasting: The landscape is continually changing. And often, when it changes, the resulting shift in rankings can be seismic. Google’s announcement of Caffeine is one example. The new partnership between Microsoft Bing and Yahoo! aims to provide a long-term competitor to Google and will impact search results across many major Web properties. For an example of search’s ever-changing environment, look no further than a popular search on Google. Search for “Xbox 360” (click image below for larger view) and you will see more than just organic results from websites that mention those keywords. A broad range of content appears, including news, paid advertising, shopping feeds and social media results, including user updates from Twitter. This means that publishers and merchants need to concentrate on more than just increasing organic search placement for an Internet marketing plan to succeed.