Tag Archive for: Advertising

Investing Online

I am at the doctor’s office getting my eyes checked & hopefully will be getting a new pair of glasses because I spend my time making a living in front of a computer which probably isn’t the best thing to maintain good vision. Maybe there is some truth to what our parents told us when we were little: ”don’t sit so close to the TV – it’s bad for your eyes!”

Anyway, these times are the rare occasions when I’ll pick up a magazine & read an article that I wouldn’t normally read online or in a forwarded e-mail. So, I picked up the most recent edition of Fortune magazine as I was intrigued by the cover that eluded to the magazine being chocked full of articles of still being able to make big money in a rapidly declining economy. Guess what over 50 percent of the articles were focused on? The internet! Microsoft is buying Yahoo, should have bought Facebook, needs to make better computers & stay away from the web, Apple is going to take over the world, phonebook advertising will soon be something we tell our grandchildren about, & my son won’t know what a CD player is. As a web designer, my digital world seems behind the times. When I once felt on the cutting edge with my gadgets, I feel as though the tools & gadgets I have now, even though the help me accomplish great things, will soon need upgrading. Actually, I am writing this blog entry using my already out of date & no longer cool Palm TREO 650 🙂 Read more

What is Your Money Doing for You?

Clients ask me all the time how their money can best be spent among print, radio, television, internet, direct mail, etc. Since I find myself primarily staying busy doing web design and internet marketing, my answer is usually the same: stay away from print advertising in local newspapers and put the money to work for you on the web.

Why is this good advice? Because on average, for a decent print ad in a major newspaper, you are going to pay at least $400, and you may get to run the ad between 1 – 3 days. You don’t get to select who looks at the ad, how old they are, how much money they make, and the worse part of all, you have absolutely no fail-safe way of knowing if people even SAW your ad! Read more