Search Engine Optimization is the foundation, the bedrock of online marketing. It is the foundation of all Internet marketing.
Launching a website without actively marketing it properly (and professionally) is like buying a new car, never putting gas in it, and then complaining that it doesn’t work. The potential for leads and sales certainly exists, but without some direct focus on Search Engine Optimization and Internet marketing, you’ll never see those leads.
You see, search engines have taught consumers how to search. They have redefined how people shop and find the services that you offer. And when someone types a keyword into the search box and presses that search button, there are only two possible outcomes:
- They will find you.
- They will find your competitors.
You can’t afford to allow your competitors to hog all of the search results in Google, Bing, or Yahoo while you spend advertising dollars on avenues that cannot justify a positive return on investment. Read more