Tag Archive for: social technology

SEO Process

Shift Happens: SEO Alone is not Enough

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I have a high respect for the people at websitemagazine.com – they provide timely information regarding SEO and web design, and it’s how I stay current on upcoming technologies that we (as quickly as we can) implement into new projects, and do our best to educate existing clients on how new and developing methods to improve local search can help them. Below is an article that they produced in the July 2010 issue that is perfect for our target market: the medium-size business owner that knows SEO and social media are important, but isn’t sure how to make it work for them on the ever changing World Wide Web.

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Social Media Replacing E-Mail?

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Social media has its place, but does that place include replacing our most beloved forms of digital communication: e-mail?

1. Never underestimate the power of the hand-written note or letter. Test this in your work place.  Put up a memo in your office, and write something in your own handwriting in red that says, “the power of the hand-written note reaches more people than a typed letter with the most impressive grammar.”  I promise they will glance down at the bottom to read the handwriting before the read the first word of the memo. They’ll get the point.

2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (such as Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well. Read more

Groundswell

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I am reading a new book called Groundswell (pronounced ground – swell). The book is how to win in a world that has been transformed by social technologies. Social technologies, as the term implies, does not imply what you would think; at least not what I thought it implied. Being the technical person that I am that loves the new gadget that has just come out, my first thought was how iPhones, computer operating systems like Apple’s new Leopard (which is awesome by the way), GPS turn by turn navigation, etc. But as I started reading the book, I began to realize that they put more emphasis on the social than the technology. Myspace.com, Facebook, Youtube, RSS, blogs and forums, and consumer rating sites like Digg.com are a few of the many ways that our society is changing the world – particularly the corporate world – that we live in. I can hear the parents saying, “Wait – I thought Myspace was for teenagers!” Haha! Read more